Published inMindcapital BlogDesign Your Startup — TheWebinar SeriesIn March 2021, we launched an incubation programme that aimed to work with pre-seed stage startups: those with ideas, prototypes, or…Feb 12, 2022Feb 12, 2022
Published inMindcapital BlogOur Incubation Programme Goes Live!In July 2020, we launched a programme where we offered two idea-stage (or pre-seed stage) startups sprint scholarships, where we worked…Mar 19, 2021Mar 19, 2021
Published inMindcapital BlogDear Startup Founder: Funding Is Not Your Biggest ProblemA few weeks ago, we announced a call for applications from idea-stage startups based in Nigeria for sprint scholarships, designed to bring…Aug 21, 2020Aug 21, 2020
…And We Have Our Sprint Scholarship Recipients!At the start of this month, we announced a new initiative designed to offer support to two idea-stage startups in Nigeria by way of remote…Aug 5, 2020Aug 5, 2020
#ClientProject: A Brand Makeover for a SupermarketIn 2016, MINDcapital was engaged by Gravitas, a supermarket in Lekki Phase 1 area of Lagos State to handle its rebranding. It felt its logo…May 22, 2017May 22, 2017
Published inMindcapital BlogRetarget to make your social media advertising more effectiveAs social media has grown and become an inseparable part of our lives, so has advertising on social media sites grown along with it too…Apr 25, 2017Apr 25, 2017
Published inMindcapital BlogDear Brand: Before You Jump On That Trend…There is hardly any social media user who does not know what a trend is: when a particular topic is the dominant one in conversations that…Apr 11, 2017Apr 11, 2017
Published inMindcapital BlogDear Brand, What Are You Measuring on Social Media?One of the beauties of digital activities is how precisely measurable almost everything is: for example, you don’t have to make guestimates…Nov 18, 2016Nov 18, 2016
Published inMindcapital BlogHow Human Is Your Brand?As consumers, we make buying choices based on how we perceive a product or service to be superior to another. While our rational minds like…Sep 19, 2016Sep 19, 2016
Published inMindcapital BlogBringing Your Innovations to LifeLast time, we talked about how you can turn your business into an innovation machine. Top on the list of suggestions was defining what…Sep 14, 2016Sep 14, 2016
