#ClientProject: A Brand Makeover for a Supermarket
In 2016, MINDcapital was engaged by Gravitas, a supermarket in Lekki Phase 1 area of Lagos State to handle its rebranding. It felt its logo did not convey the full essence of its brand, and its brand stationery and collateral were not consistent.
MINDcapital was given the task of conceptualizing a new logo for the supermarket, as well as design and produce the full range of brand collateral items for it.
We went to work and created a logo that reflects the all-purpose shopping possible and the rich, enjoyable experience of shopping at Gravitas.
The choice of Pantone 137C Yellow and Pantone Black 4C colors conveys the values of the supermarket which include choice for the customer, excellent customer service and personalized service.
This is further emphasized in the byline we crafted for the supermarket, “Experience the Joy of Shopping.”
MINDcapital also created the full range of brand collateral for Gravitas and handled its production.
Do you have a branding project? Get in touch with us at info@mindcapitalng.com or 0810 321 6621 and we are always there to talk about it.
